There’s a spirit that runs through Toyota. It’s a feeling of achievement. It pushes us. Inspires us.
It’s what saw us mass produce the fi rst dedicated hydrogen fuel cell vehicle, the Mirai, and what will see us defi ne the very future of movement. Our Japanese founders called it ‘Kaizen,’ but we simply call it ‘continuous improvement.’ A relentlessness to always move forward, never settle for good enough.
